The Immutable Laws Of Marketing In Search Engine Rankings

Search engine optimization, based on some of the most used marketing laws explains the success or failure of the marketing strategies of companies: the immutable laws of marketing.

The search engine positioning moves on a board similar to the experiences that gave rise to some of these famous laws of marketing game obtaining a greater flow of visitor traffic through the top.

Search engines are as identical as marketing actions by firms to enter the minds of consumers by the number one product.

Here we discuss how to apply some of these laws in the world of SEO services &search engine marketing:

Laws of Leadership

"It is better to be first than to be the best."

The basic model of marketing is developing a strategy that your product or service can boast that you are first. It will be overwhelming easier to convince your prospective clients that your product or service was first than to take on perception of who is the best.

In the case of SEO, having the best website or best product is no use if your ranking in major search engines is not among the first 30 results.

Recently a study was done to check the "power of attraction click" on the top of search engines by analyzing the frequency of clicking on each of the top positions of the results pages of search engines, the SERP (search engine results page).

The study consists of two tests

In the first test you will be introduced to a group of people. A page of search engine results for a particular word with a response of 42% click of people. The first result was obtained (SERP A) and only 8% in the second result (SERP B).

In the second stage of the experiment, the same group of people was presented with the same page results in the previous stage but changing position on SERP at the SERP B. In the end only 32% of people click again on the first SERP while 12% only clicked on the second SERP.

This shows that, regardless of the quality of the page that appears in the result set of the search engines, users will always click on the first SERP much greater extent than on the rest of the results.

The Law of Category

"If you cannot be first in a category, create a new one where I can be the first."

This law tells us that when we want to launch a new product, the first question to ask is how can I be the first or what category is this new product "first".

In the case of SEO, some markets are extremely saturated by competition and getting on the top in search engines can be an almost impossible goal.

For example, compete for the top spot for the phrase "hotels in Madrid" is almost a lost war because insurance is the macro objective of all competing firms. However, if we choose a keyword competed less but still reflecting our target audience such as "luxury hotels in Madrid" the first position is just around the corner.

A first in "luxury hotels in Madrid" course will bring less traffic than "hotels in Madrid", but if our hotel is 5 stars, for sure we're going to have visitors arriving by more complex sentence.

Remember that in the end you need visitors who will become customers.

Studies show that 50% of searches made through a unique combination of words. It makes us rethink the definition of our initial list of keywords. Just be monitoring the combination of words that best fits your offer and opt into that niche.

The Law Division

"Over time, a category will divide and become two or more categories."

This law tells us that the categories over time evolve towards greater segmentation. Knowing this, we must anticipate and try to be the leaders in some of these new categories.

In the field of SEO, the search criteria that users use have evolved. A clear example is related to the number of keywords used. Several studies indicate that a couple of years ago the average number of words used in a search phrase was approximately 1 to date, this average is already in 2 words and growing. Phrases such as "subsidies" no longer used "to make way for phrases like" business grants "," grants for self "or" subsidies for SMEs. "

We must also be aware of the changing trends in the market to choose the categories where we want to be leaders. For example, in the Spanish Mediterranean estate market has gone from searching with the phrase "self-beach front" to the phrase "front-line golf apartments."

Choose keywords with which we want to be leaders in the search engines is the most important part of a campaign of search marketing decision. We do not have a crystal ball to predict the future, but we can know the market segments where competition does not stop. That's where we have to push and try to be the first. We will be delivering on that premise in accordance with the immutable laws of marketing major in theory assure us that we are on a path not so wrong.